Interbay Web Design and Hosting

Posts Tagged ‘Flash’

This post is for small business owners that are starting their first website or those that have an older site but have never done any SEO or link building for it. In other words, you have zero traffic.

DO NOT waste your money on a high-dollar, flashy design or re-design unless you have money to burn and plenty left over for search optimization and marketing. If you have a $2500 budget then you can not afford more than $800 on the design. That’s right, $800. You will need at least the other $1700 to get your site found on the net. If you let a web designer take you for $2500 and you have nothing left then you fail! The more competitive your field the more you will need for marketing and search optimization. REAL SEO is not cheap. I’m not saying a crappy site is OK just that you can skip the fancy bells and whistles at first. Build a site that is easy on the eyes but most important, easy to use and has the content your visitors are looking for.

After that it’s time to start optimizing the content and acquiring some quality links. Once you have been doing that for a while and see your traffic numbers rise and conversions happening then and only then can you afford to waste your money on a spiffy design. Personally I would spend my time and money on more content and more optimization, including conversion optimization but that’s just me.

The moral to this story? Buy a Ferrari if you can afford it, that’s called link bait. If you are reading this blog then your ass can’t afford it. If you need a car to find a job and get to work then buy a car that runs good and gets good gas mileage. If you can’t afford the insurance, gas, and tuneups for the Ferrari then it isn’t going to help you much is it? Stop dreaming you wankers, keep the design tight and low budget and then market the hell out of it.